The clients can find the big food chain branch near their home in the big city and they can go there to buy the wholesome food from there. The customers buy these foods from there and they d their lunch in short time and reach to their next duty.
Increasing use of online ordering, increasing trend of social networking and online marketing campaign are the key technological factors for KFC. Moreover the competition is also being raised form other fast food chains and franchises in China. Aside from this a strong advertising campaign and new product launches will need to be conducted.
But on the other hand lack of any of them becomes the weakness for the organization. The main product provided by the company is chicken, which is now a healthy alternative to beef and other meets, making it a positive strength for the company.
In the case of KFC, Fried Chicken is its main selling point and controls a monopoly over the Indian fast food market only with fried chicken. Return on Investment When KFC provides its fast food to its clients, they have to buy and does some other expenses on the preparation of the food.
In India KFC focuses how geographically its customers demand different products. Company and Marketing Strategy: Building the right relationships with the right customers a.
Functional areas of the organization such as product development, marketing and sales, human resource, production, research and development all are concerned to the functional level strategies. It estimates the behavior of people, their liking and disliking towards the pricing of the products.
Segmenting, Targeting, and Positioning: As above table indicates the four different strategies that can be formulated by the help of integrating the internal and external analysis. In order to conform the needs of the market monitor the business industry environment.
KFC is the specialist in fried chicken and it has set up over 17, restaurants and outlets in about countries of the world to provide the fast food to its lovers. This part of analysis includes all those changes in government policies that could affect the business performance.
Establish Yourself in the Industry A new organization will find it extremely difficult to be heard above the noise in a crowded marketplace, with a public distracted by many stimuli.
Strengths and weaknesses are determined by internal analysis and opportunities and threats are defined from external analysis Daellenbach and Cummings, Here again the main goal i the end it to achieve profitability and the achievement of the specific marketing objectives and goals.
If the competitor provides the same product at a lower price then the organization usually lowers the price of its product too. Marketing strategy plays a key role in strategic planning by making the link between the business and the environment.
There are various other giants in the field, which can be great for this fast food chain, as they are also going to spread their business across the world and they are introducing new taste and maintain the healthy and wholesome food among the people. On the basis of this analysis marketing plan is drafted.
The complete information about the food products are also provided to the clients in their website and they need to promote it so that they can increase their customer base in different countries and earn more revenue on the sale of their food products. The food chain is going to maintain its taste and the quality of service, which can help them in earning more and more revenue on its food products.
Price The food items of this food chain are provided to the clients at the reasonable rates and they can afford to buy these foods. The major objectives are defined by the corporate level strategies and all other level strategies play a supportive role in achieving those objectives Findlay and Sparks, Marketing Strategy KFC provides not only healthy food items to the clients but also keeps their rates very low, which can meet the demands of the clients.
As KFC is operating their business activities in so many countries it has to manage the legal obligations of various governments. The customers buy these foods from there and they d their lunch in short time and reach to their next duty.
Income is an important key factor for KFC. In the emerging market, the industrial activities are now in full swing and the people find it difficult to do their lunch so they look for the suitable food chain to do their lunch.
The main products of KFC still are fried chicken but KFC tried to development new products for suitability with modern situation; the menu for health. The brand has to meet with the labor cost, which is varied from one country to other and the taxation is also incurred in it.
Dividing a market into different groups based on social class, lifestyle, or personality characteristics is called psychographic segmentation. Activities of the business can be divided into different business units and functional unit but the ultimate goal of all activities remains common for all and that is determined by the corporate level.
Ensure the link between activities and ultimate goals of the organization. The strategic marketing identifies the available marketing media options for the KFC and provides the best option that can effectively achieve the marketing objectives.
By the help of strategic marketing KFC can easily communicate their innovative ideas and offers with their potential customers and other stakeholders. KFC Branch which is used as the object in this preparation of Marketing Plan report addresses in Riau - Bandung, RE.
Laksa Martadinata Street No. 77, Phone: ()Date Established. Kentucky Fried Chicken Marketing Strategy (English) HISTORY KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands, Inc., headquartered in Louisville, Kentucky, United stylehairmakeupms.comd by Col.
Harland Sanders, KFC is known mainly for his fried chicken, which is usually served in a bucket. Marketing Strategy.
Marketing Objectives KFC is the leading food chain in the world, which is going to spread its business in various other countries.
This food chain industry wants to provide such facilities to its clients with the provision of fresh and healthy food, which can meet their requirements and.
The strategic marketing identifies the available marketing media options for the KFC and provides the best option that can effectively achieve the marketing objectives. By the help of strategic marketing KFC can easily communicate their innovative ideas and offers with.
Marketing Mix Mkt December 17, Scott Raasch Marketing Mix One of the traditionally used marketing tools by the firms to achieve its marketing objectives is the “Marketing Mix.” For growth and survival of an organization the marketing mix plays a vital role.Marketing objectives for kfc